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Apple says iOS in-app subscriptions are up 95% year-on-year


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Apple is celebrating the 10th birthday of its App Store, with a blog post full of approving quotes from partners, and a smattering of stats. Among them, there are a couple of new figures relating to in-app subscriptions on iPhone and iPad.

“Over 28,000 iOS apps now offer subscriptions, including Netflix, iQiYi, Tinder, LinkedIn, Sing! By Smule, Headspace and Dropbox,” explained Apple. “Subscriptions are up 95 percent from last year, and as of June 2018, developers have earned over $100 billion from the App Store.”

While (unsurprisingly) not mentioned in Apple’s post, rivals to its own Apple Music streaming service like Spotify and Pandora have also been key beneficiaries of in-app subscriptions.

As we reported earlier this month, analytics firm App Annie reckons that Spotify is the second biggest non-game iOS app ever in terms of consumer spend, while Pandora is the third.

Stuart Dredge

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