Gossip has been bubbling for a while about Apple Music potentially overtaking Spotify in the US for its number of subscribers. Now Digital Music News is claiming that the moment has come.
This is based on a single source: “A US-based, major distributor” who suggests that both Spotify and Apple Music have more than 20 million US subscribers, with Apple “now a hair ahead” in the report’s words. The figures do not include trial users.
The claims build on a report in the Wall Street Journal this February, which suggested that Apple Music’s US subscriber base was growing at 5% a month compared to 2% for Spotify.
It also provides some useful context for Apple Music’s ability to outgun Spotify in the stream-counts for certain new albums – Drake’s ‘Scorpion’ most recently, which (globally) did 170m first-day streams on Apple Music and at least 132.4m on Spotify.
The latter company is due to announce its next quarterly financial results on 26 July: if analysts are sharp, they’ll be asking its management about those respective US growth rates, and how Spotify is planning to keep pace with Apple Music in the months ahead.