When Snap, Inc launched its Snap Kit for developers recently, Pandora was the first music-streaming service to hop on-board, with plans to add sharing to Snapchat as a feature. Now that feature is actually launching.
“Now you can share what you’re listening to with any Snapchatter in the US, and any Snapchatter who receives your song card Snap will have direct access to Pandora’s music library,” explained Pandora in an announcement to its listeners yesterday.
There’s a caveat: for now, the feature only works in Pandora’s iOS app, for its free and Plus-tier listeners. “If you’re a Premium or Android user, don’t worry we haven’t forgotten about you! We will begin to roll out the new product experience to you in the coming weeks,” wrote product manager Laura Eng.
Pandora describes itself as the “first music streaming launch partner” for Snap Kit rather than an ‘exclusive’ partner, so we’re keen to see whether other streaming services follow suit, and globally. Then again, given the relative popularity of Snapchat and Instagram, it’s possible the big global streaming services are more interested in integrations with the latter.