US streaming service Slacker Radio’s latest channel is a partnership with influencer-driven label Heard Well. The channel, Heard Well Radio, will see the likes of Connor Franta, Tyler Oakley and JC Caylen playing songs by their favourite emerging artists, with chat in between.

Slacker, now owned by digital media firm LiveXLive Media, will be promoting the station with live listening parties and album-release events. The partnership is an expansion of Heard Well’s business putting out compilations curated by online-video stars. The company says its 35 albums so far have been streamed more than 50m times across all platforms.

Slacker, meanwhile, will be hoping to pull more younger listeners towards its own service, touting the “combined social reach of 500 million people” for Heard Well’s curators. Talking of LiveXLive… the company recently released its annual report, revealing that it generated revenues of $7.2m from its last financial year (which ended on 31 March 2018) while recording a net loss of $23.3m. LiveXLive paid $55.9m for Slacker in December 2017.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *