We’ve written about smartphone app Triller before: first when it launched in 2015 as an app to help people create their own music videos for tracks, and again in June this year when it signed a licensing deal with Universal Music Group.

The app says it has more than 28 million users, with artists including Selena Gomez, Justin Bieber and Rita Ora having used it as a marketing platform. Anyway, Triller’s latest announcement is the addition of money-making features for its community of video creators.

Select users will be able to raise money from their followers (as well as from brands and – watch this one – labels) for what Triller describes as “purpose-driven goals”. That means money to pay for education (college, for example) or to buy equipment to make better content.

17 year-old French influencer Lea Elui was one of the early testers, and according to Variety managed to raise $50k from more than 3,000 of her followers to pay for her first year of college. The app is following in the footsteps of Musical.ly, which has also launched initiatives aimed at helping its teenage creators fund themselves through higher education.

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