From app ecosystems like Smule to tools like Soundtrap (bought by Spotify), Splice (with its $35m funding round last December) and BandLab (with its numerous acquisitions), there’s been plenty of activity around platforms for music-making in recent times.

Now British startup is entering the space. “We’re building a new platform for music-making that puts enjoyment first,” explains the company on its website, having just opened up early-access signups. The startup is founded by artist and entrepreneur Tim Exile, with advisers including LyricFind’s Will Mills and artist Imogen Heap, and investment from Innovate UK.

The company’s product will be mobile-focused, with tools for people to create musical ‘moments’ with photos that can be shared within social and messaging apps, as well as within Endlesss itself. Collaboration will also be a key feature, with users able to create together with chat features around it. “We’re getting close to something really special,” wrote Exile on Medium, in a post explaining how Endlesss developed from his ‘Flow Machine’ tool for music-making.

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