David Bowie museum retrospective gets AR and VR version


More than two million people visited the ‘David Bowie is’ exhibition as it visited 12 cities around the world. Now the retrospective will live on in virtual form, via an augmented and virtual reality version due to launch in the autumn.

It’s the work of New York studio Planeta, working with Sony Music Entertainment, the David Bowie Archive and the V&A Museum in London. “The digital experience, a first of its kind, will deliver an astonishing, but deftly connected sequence of audio-visual spaces through which the work and artifacts of Bowie’s life can be experienced,” is how Sony described it in an announcement yesterday. “3D scans will preserve and present his fabulous costumes and treasured objects in meticulous detail. The experience may even allow a spectator to virtually step into one of Bowie’s outfits and see themselves in it.”

What’s not been announced yet is neither how the experience will be made available to fans – our guess is a mixture of smartphone apps and dedicated VR headsets – nor how much it will cost. With a share of the profits due to be donated to the V&A and the Brooklyn Museum, there is a business model at work: although whether that’s fans paying or a partner brand funding the experience will be revealed in due course.

Stuart Dredge

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