Merchandise-management firm Merch Cat has launched a new app, Merch Cat Fan, which it hopes will drive sales of merchandise around live shows – with less queuing involved for fans. The idea is that fans will browse and buy merchandise on their smartphones using the app, then pick it up at shows or have it shipped to them.
The company also hopes the app will become a good way for artists to collect data on their fans when they buy products, rather than just selling them a t-shirt at a stand and hoping they write their name down for a mailing list.
“80% of merch sales take place at live shows vs. web stores, so we designed Merch Cat Fan to capitalise on the excitement that takes hold of fans at live concerts to commemorate the moment, all while removing the things they hate, like waiting on long lines and carrying things around,” said CEO Vanessa Ferrer.
“The artist is in complete control: they can offer whichever items they want through the Fan app, and all sales connect back to their own Merch Cat client app account so they can see all their transactions and inventory at a glance.”
The app is available for iOS, with an Android version in development.