We liked Record Bird as a service: a feed of everything new from the artists you liked, even if turning that into a sustainable business model was clearly going to be tough. So it proved.
“Over time, we witnessed that it became more and more expensive for us, but also for artists to get fans to download an app. Yet scale was the only way to create a sustainable and economically profitable model,” explained the founders in an email to users yesterday.
“After months of being at war with reality, we had an epiphany: Instead of getting fans to download an app, it would be much more effective to support artists in reaching their fans via a channel they already use: messaging apps. It would also be a better experience to the fan.”
That’s the pivot to Sendmate, which the company is pitching as “the MailChimp for Messenger” as a tool for artists and labels to keep fans posted on their news.
“In the last weeks, we saw such an insane growth in the adoption of Sendmate, that we knew the only way forward was to take the leap and go all-in,” explained the email. “The opportunity ahead is massive. The price we pay to pursue this opportunity isn’t any smaller. We’re shutting down Record Bird on Monday, July 23rd. We are now Sendmate.”