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YouTube reaches new milestone: 1.9bn logged-in monthly users


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YouTube CEO Susan Wojcicki has revealed a new milestone for the service: 1.9 billion logged-in users a month, up from 1.5 billion in June 2017.

Wojcicki published the figure in a blog post giving YouTube channel-owners an update on its ‘five creator priorities’ in 2018, with another stat noting that “on average, users now watch over 180 million hours of YouTube on TV screens every day”.

Otherwise, the post doesn’t include much news: it’s more a summary of some of YouTube’s recent announcements for its community, from its redesigned creator dashboard and the option to charge $4.99 for ‘channel memberships’ to its community tab and merchandise partnerships.

Wojcicki also announced a new initiative called YouTube Learning which will be “providing grants and promotion to support education focused creator content, expert organisations and learners”. YouTube also has a new product and engineering team focusing on “building out features for learning on YouTube”.

There’s something interesting there for music-education startups, we think: many of whom have focused mainly on apps rather than YouTube videos so far.

Stuart Dredge

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