British startup Instrumental has been winning plaudits for its data-focused A&R platform in recent months, with a $4m funding round, a feature from the Financial Times, and new clients across the industry.

Now it has a new partnership: with the UK’s Official Charts Company. Instrumental will now be pulling the OCC’s data in to its platform “to enrich data sets and enhance emerging talent discovery” for its clients.

“Integrating the OCC allows us to add another level of credibility to those results through verified sales and streaming information across all digital platforms and physical outlets,” said CEO Conrad Withey. “This deal will expand our data science leadership and ensure Instrumental remains the most comprehensive talent discovery tool in the industry.”

At the recent Great Escape conference, Withey talked about how Instrumental is analysing the 20k+ new tracks uploaded to Spotify every day, as well as 11k playlists. “We’re trying to do Spotify brilliantly, but we also have YouTube data and Instagram data, which gives you a richer sense of the data coming through,” he said then. And now charts data too.

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Music Ally's Head of Insight