We know BuzzAngle Music best for its work providing analytics on sales, streaming and radio airplay in the US, as an alternative source to the official Billboard / Nielsen axis of charts clout in that market.

So here’s an interesting development: BuzzAngle has taken a strategic investment from Penske Media Corporation (PMC), which owns Variety and Rolling Stone among other publications.

PMC says it plans to “deepen the influence and expand exposure of the BuzzAngle charts in addition to creating custom charts for specific content verticals” in the coming months.

“As part of this new alliance, we will jointly push even more aggressively to make the charts an essential and central part of music, media and the entertainment industry,” promised PMC boss Jay Penske in a statement.

Variety has already been parking its tanks on Billboard’s lawn: in March 2017 it hired two of the latter’s veteran music-industry journalists, Shirley Halperin and Jem Aswad, to revamp its music coverage. Now it seems charts and data will be an additional factor in the rivalry between Variety and Billboard.

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