Music-marketing firm Feature.fm has a new tool called ‘Ultimate Pre-Save’, which will help artists and labels run pre-save campaigns for their new albums on streaming services. And yes, that’s plural services: at launch, the tool supports Spotify, Apple Music and Deezer.
The company is hoping to make it easier for labels to run these kinds of campaigns: the first pre-save used an in-house tool built by Kobalt, while Apple has recently launched its own ‘Pre-Add’ feature as part of its platform.
For Feature.fm, the business model here is in helping labels collect more data on fans rather than simply getting them to follow an artist’s profile: they can collect up to 50 fan email addresses for free (i.e. they’ll pay for more) as well as extracting remarketing data for Facebook, Google and other online advertising use. For more on pre-saves, see our recent Sandbox report’s lead feature on the topic.
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