A weekly playlist personalised to each individual user of a streaming service? Where on earth could iHeartRadio have got that idea?
Okay, so the ‘Discover Weekly’ format is now almost a standard feature for streaming, with the US radio-streaming service the latest to join the hyper-personal bandwagon.
To be specific, iHeartRadio’s new Your Weekly Mixtape playlist is a blend of Spotify’s Discover Weekly, Release Radar and Daily Mix playlists: “a personalised playlist that delivers music from your favourite artists and songs, as well as new releases and personalised trending music we think you will love each week,” as the company put it yesterday.
Your Weekly Mixtape will be refreshed every Monday with between 30 and 75 songs, with listeners advised to tune in to their favourite stations and use the service’s thumbs-up feature to hone its recommendations.