‘Time well spent’ is the new mantra doing the rounds in Silicon Valley, as technology companies take action (or at least strive to be *seen* to be taking action) to help people look up from their smartphones every once in a while.

The latest example is a joint announcement yesterday from Facebook and Instagram. “We are announcing new tools to help people manage their time on Facebook and Instagram: an activity dashboard, a daily reminder and a new way to limit notifications,” wrote Instagram’s Ameet Ranadive and Facebook’s David Ginsberg in a blog post.

“We want the time people spend on Facebook and Instagram to be intentional, positive and inspiring. Our hope is that these tools give people more control over the time they spend on our platforms and also foster conversations between parents and teens about the online habits that are right for them.”

The pair added that the new tools are rolling out soon on both apps. “It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously,” they said. “These new tools are an important first step.”

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