Marketing

Ninja gets 10m Twitch followers (and a Lollapalooza slot)


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Tyler Blevins (aka Ninja) is the gamer who’s been attracting big audiences on Twitch and YouTube alike with his videos playing the game Fortnite. Oh, and he’s also the chap who helped Drake and Marshmello clamber on to this particular bandwagon earlier this year, playing the game with them online and breaking Twitch viewing records in the process.

Now Blevins has reached a big milestone for Amazon’s live-video platform: his channel is the first on Twitch to reach the milestone of 10 million followers. “This milestone is seriously ridiculous and the one I am most proud of,” he tweeted in celebration, having joined the platform in 2011 when it was still called Justin.tv.

Blevins’ milestone is to some extent a sign of Twitch’s growth as a platform, although the caveat is that the second-ranked streamer has just under four million, so Ninja is a bit of an outlier. His YouTube channel has 16.2 million subscribers, meanwhile.

The Twitch milestone came alongside Blevins’ latest music partnership, this time with a festival rather than an individual artist. He’s been streaming Fortnite daily from the “first ever Lollapalooza Gaming Lounge” in Chicago, challenging artists and special guests backstage, and promoted by Lollapalooza itself.

Stuart Dredge

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