The lobbying continues in the US to get the Music Modernization Act (MMA) into law, with platforms SiriusXM and Music Choice now the focus of anger within the music industry over their opposition to the bill in its current form. Both companies have hired new lobbyists to argue their case in recent days, and it’s that expenditure that’s the focus for a new social-media campaign launched by the Recording Academy to fight back.
“The fact that [SiriusXM and Music Choice] are ramping up is an indication they’re concerned the momentum is growing for the passage of this bill and are going to do what they can to stop it,” the Academy’s Daryl Friedman told Billboard. Cue punchy tweets along the lines of “ATTENTION CREATORS who visit @SiriusXM, they use profits from playing your #music to hire new lobbyists to undermine the #MusicModernizationAct. Let your voice be heard that we as a unified collective #SupportTheMMA” from the @GRAMMYAdvocacy account.
We’re not too sure about Friedman’s rhetoric when it comes to further plans for lobbying the politicians responsible for carrying the MMA forward (or not) though. “If legislators are moved by a Twitter mob, imagine how they’ll feel when they have an actual mob outside their door,” he said.