As part of its concerted efforts to clear rights for music in a UGC context on Facebook, Messenger, Instagram and Oculus, the social media giant has now signed deals covering Australia and New Zealand.
The deal with APRA AMCOS (the Australasian Performing Right Association and Australasian Mechanical Copyright Owners Society), which represents, 95,000 songwriter and publisher members, will ensure remuneration for use of their copyrights on the tech company’s assorted platforms.
“This is a landmark deal not just for songwriters, composers and music publishers, it also provides the Australian and New Zealand public with peace of mind that music rights holders will be compensated for the use of their works on Facebook,” said Dean Ormston, chief executive of APRA AMCOS, in a statement.
The organisation says it is also working with Facebook to develop its rights reporting system. This is all part of a rolling series of deals. Facebook ended 2017 and opened 2018 with major deals with Universal Music, Sony/ATV, Irving Azoff’s Global Music Rights, Kobalt and series of indie publishers.
Since then, it has been enthusiastically racking up deals. In February, it locked down an agreement with online licensing and processing hub ICE – the joint venture between European collecting societies PRS for Music, STIM and GEMA.
Then in March, it secured deals with Warner Music Group, French collecting society Sacem, Canadian PRO Socan and music publisher Wixen Music Publishing.
Facebook has been keen to lure creators over to its platforms and upload content natively there (with promises of such content being pushed up the algorithms) and this is all part and parcel of this move – which is also being regarded as a broadside against YouTube.