Latin boyband CNCO are no strangers to cutting-edge technology in their marketing and fan engagement. We have previously written about their smart campaigns, notably their tie-ups with Landmrk for album unlocks and album-listening hotspots.
To link in with their self-titled second album (which was released in April), they have created an augmented reality app – the self-explanatory CNCO AR.
When fans open the app (for iOS and Android) and point it at pages on the CD booklet (yes, they are the kind of pop act whose fans still want physical product), there is all manner of interactive and augmented content, including video interviews with the members.
Sony Music Latin reports that the app has been downloaded over 23,000 times since it was launched three weeks ago and that fans in over 130 markets have installed it.
Inevitably with a band like this, pre-orders and first-week sales will be heavily physical, but adding something like this (tied as it is to the physical release and precision built for fans to rave about on social media) can serve to bump CD sales again several months into a campaign.