Gracenote is taking its ‘Global Music Data’ catalogue to a new market: India. The collection of metadata is already available in the US, Europe, Latin America, Australasia, South Korea and Japan, but the company hopes it will be particularly useful in India, where metadata challenges have some unique twists.
“While typical Western music catalogs are organised by artist, recording and album, the popular music scene in India features a range of talent, from playback singers and actors to music directors, lyricists and songwriters among many others featured in films,” explained Gracenote in its announcement.
“With more than 1,000 movies released annually, the data challenges that underpin next generation search, discovery and navigation are compounded. Further complicating matters are India’s 22 official languages and variances in music popularity by region.”
Gracenote’s Brian Rettig spoke on a panel about India at Music Ally and Music Biz’s NY:LON Connect conference earlier this year, in which he outlined the challenges.
“We’re looking at how to rethink how metadata is done. In much of the rest of the world it’s centred on artists… but in India, it’s very video-driven. It’s really important that there’s a link between releases and movies, between songs and actors,” he said then.