Tidal is the latest global music-streaming service to target Africa as its next region for growth. The company has announced a partnership with telco MTN, kicking off with a bundle deal in Uganda.
The telco’s customers there will be able to get one, three, seven and 30-day memberships to Tidal as part of their mobile contracts, with the shorter-period options corresponding to one of the trends in Africa where many people don’t want to commit to full monthly subscriptions.
“MTN subscribers will be given the choice between daily, weekly and monthly packages payable only via Mobile Money,” said MTN Uganda’s chief marketing officer Olivier Prentout.
Tidal and MTN held a press conference yesterday, to be followed up by a ‘collaboration conference’ on 27 September for artists, producers and promoters in Uganda, and then a concert the following day. Tidal says that after Uganda, the partnership will roll out via MTN’s subsidiaries in other African countries too.