The latest startup hoping to provide independent artists and labels with a streaming home is called Humbolt. Based in New York, it has launched a mobile app, following a beta period that kicked off earlier this year.

The idea is that fans subscribe to individual artists or labels for as little as $2.99 a month – so it’s a new spin on a platform like in that sense. There are also features to create playlists, follow artists and labels and discover music outside the subscriptions they’re paying for.

“We believe that, in this new streaming economy, every artist and label should benefit directly from their fans,” said CEO David O’Brien in a statement.

Humbolt says that it has already signed up more than 20 labels, including Bloodshot Records and Omnian Music Group. For now, Humbolt is available in four countries: the US, Canada, UK and France.

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