Songa is the streaming service launched in Kenya by telco Safaricom. It has just changed its pricing, dropping the cost of its daily subscription to 5 Kenyan Shillings (around $0.05). When it launched in February this year, Songa cost 25 Kenyan Shillings a day; 150 a week or 499 a month.
The new cheaper day-option is called Songa Gold, and will offer a catalogue of African and ‘select’ international tracks, although a full catalogue of the latter will remain exclusive to the 25-shillings day subscription.
News site TechWeez notes that the weekly and monthly subscriptions appear to have been quietly removed from the service, which is available as an Android app. The service has more than 2.5m tracks in its entire catalogue, with the news story quoting the Google Play store’s figure of more than 100k downloads so far for Songa.
“Songa has not only opened up its platform by way of a more affordable of 5 bob a day but has also developed activities and initiatives aimed at championing, promoting and supporting local Kenyan artists,” its general manager Chinasa Udeala told news site The Star for a separate piece on the relaunch. “These activities you will see put into action in the next few weeks.”