Facebook launched its Facebook Watch portal in the US last August, providing a new home within its service for professionally-produced video and shows. A year later, the feature is going global.
“Today, Facebook Watch is available everywhere,” blogged product management directors Maria Smith and Paresh Rajwat yesterday. “All Page videos are eligible to show up in Watch, giving publishers and creators globally a new place for their videos to be watched and discovered.”
This is accompanied by features for partners to make money from those videos and shows via the ‘ad breaks’ format for pre and mid-roll video ads. They’re now available in five countries – the US, UK, Ireland, New Zealand and Australia – with 21 more to get them in September including France, Germany, Mexico and Spain.
There’s an entry barrier for page owners: they have to have generated more than 30k one-minute views from videos lasting more than three minutes in the last two months; have at least 10,000 followers of their page; and be located in one of the countries where ad breaks are available.
Set your expectations carefully for Facebook Watch, however: research firm The Diffusion Group recently surveyed 1,632 Facebook users about the feature, and found that 50% had never heard of Facebook Watch, while 24% had heard of it but hadn’t used it.