Troxy is one of London’s independently-owned music venues, and has hosted the likes of Pixies, Black Coffee, Disclosure and The The in recent years, as well as a number of industry award ceremonies.
Now it’s teamed up with mobile ticketing startup Dice to become what the latter is claiming to be “the world’s biggest mobile-only, and now tout-proof venue”.
That will see tickets being sold through Dice’s app, including on the night of concerts, with fans able to get refunds (and thus have those tickets re-sold to other fans by Dice) up to minutes before a concert starts.
“Troxy joining the Dice family is a big win for fans who won’t be seeing inflated prices at this iconic venue,” said Dice’s UK managing director Russ Tannen.
The news comes as Dice faces ever-more competition in the UK from ticketing giant Ticketmaster – most recently when the latter announced that it was powering the mobile-only ticketing for electronica artist Four Tet’s upcoming four-night run at the O2 Academy in Brixton.