Warner Music Group is setting its sights on growth in more emerging markets. It has appointed Alfonso Perez-Soto as its new EVP of Eastern Europe, Middle East and Africa.

Reporting in to WMG’s international boss Stu Bergen, Perez-Soto will be hoping to bring his knowledge of building the major-label group’s business in Latin America.

The former Telefonica and Nokia executive played a key role in growing WMG’s business in Latin America, before moving to a new role as global business development and chief commercial officer of emerging markets for WMG in 2017.

“Alfonso has a knack for unlocking business opportunities in emerging markets. There’s no one better-placed to spearhead our growth in these areas, which are crucial for the future of our company,” said Bergen in a statement.

“In today’s streaming ecosystem these regions are going to become increasingly influential in breaking new artists globally.”

WMG has already been active in the markets that Perez-Soto will now be overseeing. It opened new subsidiaries in Russia and South Africa in 2013, and acquired Polish label Polskie Nagrania in 2015.

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