We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star of all: gamer Felix ‘PewDiePie’ Kjellberg.
At the time of writing, T-Series has 59.8 million subscribers to its main YouTube channel, while PewDiePie has 65.7 million. According to YouTube analytics firm Social Blade, the 150,000-odd subscribers that T-Series is adding every day will see it overtake PewDiePie’s channel (which is only adding 30,000-ish a day) by November.
Kjellberg has already challenged T-Series to a sabre fight (“like real men!”) as part of a jokey video encouraging his fans to help him compete against its subscriber growth. But as gaming site Polygon notes, on YouTube this is going to be a tough battle to win.
“Kjellberg is one person. He can’t upload six or seven videos a day, as T-Series did just yesterday. It’s like comparing Drake to all of Spotify, or Michael Jackson to all of MTV back in the day,” it explained. “The only way I can stay relevant is to get the Indians subscribing to me,” is how Kjellberg put it.
Given his various troubles and controversies in recent times, we suspect he’ll actually be quite pleased to be dethroned.