‘Taking a break’ from social media feels like an increasingly-common phenomenon, from our personal experience. Now there’s some data to back it up as a trend.
The Pew Research Center has been asking Americans about their relationship with Facebook, and has found that 54% have adjusted their privacy settings in the last year, while 42% have taken a break from checking Facebook for several weeks or more. 26% have deleted the Facebook app from their phones, meanwhile. The survey of 4,594 American adults was conducted in late May and early June. Here’s something that Facebook should be worrying about: among the younger people surveyed (18-29 year-olds) 44% have deleted Facebook’s app from their phone in the last year, compared to the 26% figure for overall users.
In a separate strand to this study, Pew explored whether Facebook users have ‘a clear understanding of how the site’s news feed operates’ – why certain posts appear in their feed and certain others don’t. 53% of respondents said they do not have that clear understanding. “Facebook offers a number of tools to help users customise the information in their news feed. But just 14% of Facebook users believe ordinary users have a lot of control over the content that appears there – and twice that share (28%) feels they have no control,” explained Pew.
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…