Well, we say ‘permanent’ – that’s the kind of wording that will leave us with egg on our face if Vevo does a Tidal and starts running through CEOs like Spinal Tap drummers. But anyway: Alan Price has been interim CEO of music-videos platform Vevo since December 2017, but now he’s ditching the ‘interim’ part of his job title. He’s already overseen Vevo’s pivot away from running its own apps and website towards focusing on distributing its catalogue of videos to other platforms – YouTube included. It would thus have been a surprise if he hadn’t got the job to continue that strategy now.

Vevo’s co-owners Universal Music and Sony Music provided a joint statement on the news, reflecting their determination for Vevo to remain a significant entity. “Alan Price is a seasoned music executive and proven leader who has played a key role in Vevo’s growth and development for almost a decade. His deep understanding of Vevo’s mission, and his long track record of success make him the ideal choice to lead the company forward as we continue to support and invest in providing fans with the best premium music video programming,” they said. Before replacing former CEO Erik Huggers, Price had been Vevo’s chief financial officer, and before that a longtime Sony Music executive.

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