British boy band New Hope Club are turning to a new source of ideas for their next music video: children.
The band are working with TV show Blue Peter and the Institution of Engineering and Technology (IET) on a competition that challenges 6-15 year-olds to design a video for the band’s Christmas single.
The winners will take part in the final video shoot, working with professional lighting, video and production engineers – the idea of the contest being to highlight some of the tech/engineering roles around music.
IET also sees the competition as a way to highlight the UK’s skills shortage around engineering, claiming that just to meet the demand, the UK needs 203,000 people with these skills every year until 2024, but that it’s falling short by 59,000 a year.
“Engineers play a key role when it comes to developing a music video and this is an incredible opportunity for fans to learn more about what these ingenious people do when on-set,” said Reece Bibby from the band.
With kids being asked to submit a storyboard for a video as their entry, here’s hoping there are explosions, time travel, giant monsters, and Matrix-style bullet-time to keep those engineers on their toes.
“This is a fantastic opportunity for young people to see the variation that the engineering industry offers and to educate them about the impact and influence that engineers have on the world today,” said Orla Murphy, the former IET Young Engineer of the Year.