One of the themes Music Ally explored in our recent report on country music was how streaming is helping the genre and its emerging artists find new audiences abroad. Now Spotify has published a blog post on the trend to celebrate International Country Music Day. “While the bulk of country listening takes place in the US, we’ve seen a 21 percent increase in the share of country music streaming outside America since 2015,” claimed Spotify. A stat that may not be as exciting as it seems: if the non-US share of Spotify’s country streams was 5% in 2015, for example, it would only be just over 6% now with such an increase.
Most country artists now understand that in order to expand their businesses, it’s essential to develop followings in markets outside the United States,” said Spotify’s head of country music John Marks. Read our full country-music report for more on all this.