You likely won’t know Little Baby Bum unless you’ve had toddlers in the last few years: it’s the most successful nursery-rhymes channel on YouTube, with its animated songs proving hugely popular. How popular? The British channel has 16.4 million subscribers and 17.5bn lifetime views, including its famous hour-long supercuts of nursery-rhymes.

Now the company has been acquired by a company called Moonbug, which was co-founded by former Maker Studios / Disney exec Rene Rechtman, and Alfred Chubb and John Robson, formerly of WildBrain, which is a subsidiary of Canadian firm DHX Media.

More videos and traditional-TV deals are on the cards for the channel now, although its founders have stepped aside as part of the acquisition.

This article was amended on 18 September to correct an error: WildBrain is a subsidiary of DHX Media, rather than Moonbug, which is an independent company

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