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Pandora gets its own Release Radar with ‘The Drop’ playlist


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The spread of hyper-personalised algorithmic playlists on streaming services continues: we’re writing about new ones so often, it might be time to come up with a catchier term. Algo-personalised playlists, anyone? Perhaps not. The latest example is making its debut on Pandora’s Premium tier, and is called The Drop. “This new feature uses our state of the art machine learning models to create a custom-built playlist filled with the latest and greatest music from the artists you love as well as new artists we think you’ll love. And best of all, it’s automatically updated as soon as new music drops–so you’ll never miss a beat,” announced Pandora yesterday. So this isn’t quite a me-too Release Radar equivalent: it’s also adding in new releases from artists that a listener hasn’t necessarily already been playing. Another twist on the format: the playlist will be sorted in reverse-chronological order, with songs not falling off until they fall below the 100th place cut-off point.

Stuart Dredge

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