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‘Offline’ music? That’s the raison d’etre of something called Carvaan in India: a portable music player launched by Saregama that is preloaded with 5,000 ‘evergreen’ songs in Hindi, Bengali, Tamil and Marathi versions, and which is thus aimed at older people who may not have reliable-enough internet access to stream music. The premium version of the service will “have a companion app that lets users play songs from the device on demand, as opposed to randomly looping songs based on singer or category” according to Medianama. It also reports that Saregama has so far sold 551k units of its Carvaan devices, including 164k in the last quarter – its highest quarterly total since the first device launched in 2017. A reminder that for all the excitement around the growth of music-streaming (and hopefully subscriptions for it) in India, there’s also a big market there that may not be quite ready for streaming, but which is ripe for other forms of legal digital music for offline use.

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