Sandbox

Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle


Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting and maintaining album sales. Once a rare thing reserved for a few big...

The full article is available to our subscribers only.
Login

Subscribe

(where there are options for monthly, twice-yearly, annual and trial subscriptions)

Tags: