Hot on the heels of its partnership with MTN in Uganda, Tidal has announced another telco deal – this time in Brazil. It’s working with Vivo there, with ‘exclusive subscription offers’ for the telco’s 75 million customers.
Tidal’s subscription model has been tweaked for the Brazilian market, with the option of weekly plans costing BRL 4.99 (around $1.21) a week, alongside a monthly subscription of BRL $15.99 (around $3.87) a month, and a BRL $7.99-a-month ($1.93) offer for students.
Nicki Minaj will be playing a Tidal-branded concert in Brazil to promote the launch – she’s one of Tidal’s co-owners – while the company has promised “localised exclusive content” in the future.
Tidal, like its rivals, is hoping to capitalise on the overall growth in streaming in Brazil. According to the IFPI, recorded-music revenues there grew by 17.9% in 2017 to BRL 944.9m (around $295.8m), including a 71.1% increase in subscription audio-streaming revenues to $113.4m. Once ad-supported audio and video streaming was added in, streaming generated 55.1% of all recorded-music revenues in Brazil last year: but there is still plenty of room for growth, and telco deals could be key to it.
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