Instagram appears to be testing some new features that will be of interest to artists and music marketers. Some have been uncovered from the code of its app by researcher Jane Manchun Wong, who has a good track record with this kind of detective work.
They include a ‘Choose Locations’ option for Instagram posts, that will let people choose from a list of countries when deciding where their posts should be viewable. You can imagine that working well for posts announcing a tour in a particular country, for example – or even in a local language for fans there.
Another test focuses on separating post captions from hashtags, which could put an end to the trend for Instagram posts with #WayTooManyHashtags #SlappedIn to #Attract #Users via #Instagram’s #ExploreScreen. The hashtags will still be attached to posts, just not slap bang in the middle of captions.
Meanwhile The Verge has info on another feature being tested: ‘seamless sharing’ – which is an official, approved way to reshare other people’s posts – Instagram’s equivalent of Twitter’s retweets. People already do this unofficially with ‘regrams’ on Instagram – screenshotting images and then reposting them – but this would make it easier and trackable. There are clear benefits here for artists, from fans sharing on their posts to artists’ sharing posts from fans.