Bandcamp has announced the details for its next day-long fundraiser, which will take place this Friday, seven weeks ahead of the US mid-term elections.

The focus this time round is on voting rights, with Bandcamp planning to donate 100% of its share of sales on its site to a program called the Voting Rights Project. “We want to help protect the right to vote itself, which is increasingly under attack by elected officials who seek to stay in power by undemocratically and illegally disenfranchising minorities, young people, and the poor,” explained Bandcamp in a blog post. “Now more than ever, we need to make sure that every person who wants to exercise their right to vote can do so easily, without hassle, anxiety, or obstruction.”

Bandcamp will also be encouraging American visitors to its site to register to vote, with the ambition of helping to increase the number of people who vote in the mid-term elections. “Only 17% of young people voted in the 2014 midterms, and 40% of eligible voters overall. Turnout for the 2016 presidential election was not much better, with the predictable result being a government that reflects the values and priorities of the very few. We can change this, but only if more of us vote,” is its pitch.

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Stuart Dredge

Music Ally's Head of Insight

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