First direct-licensing deals, then a direct-uploads tool in testing. Now there’s another way Spotify is working with artists directly, although this is focused more on education.
The company has launched a new series of events branded as Co.Lab. It’s described thus: “A new Spotify for Artists event series designed to connect you with experts from across the industry – label reps, touring experts, and creative directors – to help you build your network and understand the nuts and bolts of the modern music industry”. Kicking off with events in New York and Los Angeles, the events will focus on topics including collaboration, release strategies, touring, merch and revenue streams. Atlantic Records and Capitol Music Group are among the companies supplying speakers, so labels *are* included in this initiative. Spotify says artists must be verified on its platform to apply for tickets, and that it will be prioritising those with more than 1,000 followers on the streaming service.