Calculating earnings from YouTube video views is, as ever, a real piece-of-string affair. Much depends on the length of the videos and the nature of the ads run against them, for example: there’s no one ‘royalty rate’ to use in wider calculations. What there are, though, are averages – and now a tool launched by a company called Sellfy, whose business is based on helping writers, filmmakers, musicians and other creators sell physical and digital products from their own store. It has launched a tool – yes, it’s intended to promote its own platform – which aims to give rough estimates for how much you can earn from a YouTube channel – AND how much extra revenue there might be in using that channel to sell merchandise.

We tried it, naturally: according to Sellfy’s tool, a channel with 1m monthly YouTube views could earn anywhere between $250 and $4,000 from ads (we said it was rough!) and a further $4,100 – $21,460 from selling products. Note: for musicians, this doesn’t mean ‘slap ads for your merch all over your music videos and you’ll be RICH!’ – YouTubers who are vlogging (i.e. talking directly to their audience) can promote their merch links in a much more direct way than static ads on a music video.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *