Online-video network Fullscreen has teamed up with research firm Magid to explore the changing demographics – and the purchasing power – of modern gamers. Obligatory caveat: Fullscreen owns a number of gaming brands, so the goal here is clearly to offer brands more evidence to spend money with them. Still, the survey of 1,300 Americans threw up some interesting stats.
Fullscreen is keenest to talk about a segment called ‘Power Gamers’, who play console and/or PC games for more than 10 hours a week, and who account for 63% of all gamers. The company is keen to dispel ‘lone teenage man in bedroom’ stereotypes: 31% of power gamers are aged 34-44; a third of them are women; 42% are parents and 35% of them make more than $75k a year. “Power Gamers are viewing and streaming on YouTube, Netflix and Facebook and are more likely than non-gamers to test out up-and-coming platforms like IGTV and Facebook Watch,” it claimed. “These avid entertainment fans are opening their wallets and spending 6X more than non-gamers across the entertainment and media category… With an excess of almost $500/month, Power Gamers have money to spend.”
This audience – and the wider topic of games and esports – will be on the agenda at our Sandbox Summit conference in London later this month, in our editor-in-chief Stuart Dredge’s session ‘Game On: Fortnite, Esports and the Opportunities for Music’. See the full agenda here.