Spotify has just launched a new tool to help podcasters get their shows onto its platform. Spotify for Podcasters is launching in beta today, but it’s *not* a direct-upload tool. Instead, it’s for podcasters who are hosting their shows elsewhere, and thus have an RSS feed address they can plug in to Spotify. It’s already possible to connect podcast-hosting services up to Spotify, but the appeal here is analytics.
“Your podcast data is updated daily, and always shows data from yesterday and before,” explains Spotify’s FAQ. Podcasters will be able to get data on listeners, starts and streams. “Starts measure any listener who clicked on a podcast episode. There is no minimum time limit to be counted as a start on Spotify. Starts align to a download used by other podcast listening platforms,” says the FAQ. “Streams measure any listener who listened to at least 60 seconds of your podcast. Streams align to the IAB (International Advertising Bureau) definition of a download, an industry-wide accepted metric.”
Spotify is recommending the latter metric as the important one: “a stronger representation of a person who listened to a meaningful section of your podcast”. There will also be data on the number of people who follow a podcast through Spotify, and the ‘average listen’ per episode.