Abbey Road Studios’ startup incubator Abbey Road Red has announced its latest addition: Barcelona-based startup Broomx Technologies. The company is responsible for a technology called MKplayer360, which projects visuals onto three walls and the ceiling of a room to create an experience a bit like virtual reality, but without the need for people to wear headsets. Broomx will now spend six months working with Abbey Road Red to figure out what it can do with spatial audio and other technologies in a music context.

“The visual experience is rich and hypnotic. We want to help the team match that with sound and go from mono, where they are now, through stereo to fully spatialised audio,” said Abbey Road Red’s innovation manager Karim Fanous. Abbey Road’s owner Universal Music is also involved in all this. “When I saw the demo of the MKplayer360 I was keen to work with the Broomx team to introduce this amazing piece of technology to our labels, artists, creator network and strategic partners,” said UMG’s Glenn Cooper. “I believe they have created a ‘game changing’ product that has the potential to deliver an IMAX style immersive experience for the home entertainment market.” While Broomx’s technology can be used for education, hotels and other uses, it may well have potential for music too.

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