The history of major labels giving stars their own imprints to keep them happy – often with promises to sign a bunch of emerging artists that are later quietly forgotten about – is a long one. Hopefully dance star Kygo’s new partnership with Sony Music won’t be one of them, as his entrepreneurial nous suggests he could do something more interesting with Palm Tree Records. It’s a partnership with Sony, Kygo and his manager Myles Shear.
“I’ve always been very fond of working with talented, undiscovered artists in my own releases. It’s been an amazing process to watch these artists grow, and now I’m able to help projects I love by offering a label and management service with an incredible team.” Billboard notes that no signings have yet been announced for the new label, but if it goes well, it could help to show that artist-owned labels are more than just vanity-imprints in the modern music ecosystem.