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Social Strategist & Digital Marketeer (12 month contract) – Sony Music – London


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Overview

Responsible for devising best in class digital marketing and social media strategies for artists; the
setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep
of regularly updated social media strategies and the preparation of reports to inform key
stakeholders & strategy moving forward.

The candidate will work closely with artists, artist management, label colleagues in Marketing, PR,
A&R, etc., as well as central Sony colleagues, external stakeholders and key partners – Twitter,
Facebook, Instagram, etc.

The ideal candidate will possess excellent verbal/written communication & copy-writing skills, have
expert knowledge of social media & digital marketing, be highly creative and have a passion for the
digital opportunities for artist’s and their audience.

 

Please note: this is a 12 month role

Responsibilities

Creative

  • Work with A&R, creative, insight, marketing & artist management to articulate and communicate an
    artist’s positioning online as well as, short- and long-term campaign objectives.
  • Responsible for developing, soliciting and executing content marketing opportunities in
    conjunction with the central creative teams & Columbia Marketing team.
  • Drive innovation and creativity through all facets of the campaign

Digital Strategy

  • Plan & deliver campaigns effectively, setting & reaching objectives & KPIs
  • Use native platform analytics and a range of other platforms/tools to analyse audience-related and
    performance data, creating meaningful reports that can inform key stakeholders and the wider
    label
  • Actively contribute to and participate in artist/label planning and creative meetings
  • Work with International digital & marketing teams to ensure global optimization of campaigns and
    artist strategy
  • Work closely with the Sony CRM team to deliver artist database growth and CRM strategy
  • Work with manager and external contacts at social media platforms to deliver engaging artist
    campaigns & ideas
  • Identify new and external opportunities for artist promotion.

Digital Advertising

  • Spearhead market-leading integrated advertising campaigns from concept to execution across all
    areas of business to continually meet strategic goals.
  • Maximise global revenue potential for all artists by close collaboration with international marketing
    & coordinating efforts across departments to drive innovative and engaging campaigns
  • Work with media agency, to create holistic media plan across platforms adhering to approved
    project budgets.

Social Strategy

  • Devise and implement best in class, audience-led social media strategies, driving fan audience
    growth and ongoing engagement across platforms using insights, best practices and tapping into
    content trends
  • In depth knowledge of best practices and guidelines across all social channels.
  • Identify emerging content, tech updates and social trends and infuse artist campaigns with creative
    applications of new technology
  • Develop the correct voice, content and branding for each artist, using agreed artist vision brief.
  • Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels.
  • Establish and oversee approval processes with management/artist/within the label
  • Excellent relationship-building and communication with artists, artist management, internal &
    external stakeholders
  • Identify and develop relationships with relevant influencers/social media personalities & publishers
    to collaborate with on artist campaigns.

Person Specifications

Essential

  • Proven experience of digital/social media management & marketing – in media, entertainment,
    brand or similar.
  • Awareness & understanding of evolving technology and ability to research and discover new
    opportunities.
  • Proven experience of devising and executing audience-led social strategies based on audience
    insight.
  • In-depth knowledge of digital advertising, best practice across all social channels and emerging
    platforms
  • Superior understanding of consumer behaviour online
  • Highly creative
  • Passion for social media, online trends & technology
  • Passion for copywriting
  • Proactive project management & planning skills
  • Strong reporting and analytics skills & ability to interpret and present data effectively
  • Attention to detail
  • Problem-solving skills
  • Ability to negotiate and influence at multiple levels
  • Ability to work in a fast-paced environment
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