Unless you’re Jack White, chances are you just accept fans using their cameras at concerts as par for the course these days (although people filming on an iPad is a step too far).
Way ahead of the smartphone era, back in 2004 the Beastie Boys gave out cameras to 50 fans to record their Madison Square Garden show and it resulted in the Awesome; I F–kin’ Shot That! film. Slash ft. Miles Kennedy & The Conspirators are now getting in on that sweet UGC action by asking fans to shoot footage of their show at the Hollywood Palladium tonight (16th October), except they are doing it in partnership with the Cinebody app (which claims it “brings filmmaking to the masses” by “[u]sing a unique pairing of hardware and software”).
On a video on his Twitter account, Slash is asking fans to “film yourselves and your experience” at the show and to enter the code “SLASH” when downloading the Cinebody app. We’ll have to wait and see how many fans join in and shoot stuff on Cinebody and what the resulting film is like, but the Denver-based company is not exactly active on social media. It joined Twitter in January 2016, has only posted three tweets since then and amassed just 21 followers. Even Slash, with his 3.6m followers, is not helping Cinebody catch fire on Twitter, perhaps a sign of the one-way traffic some of these partnerships drive.