The Spotify for Artists-run Co.Lab: Merch takes place in LA on 24th Octoberand is described as a place where “artists and industry vets are coming together to talk shop about your shop”. What that means in short is that it is giving advice, tips and insight into maximising the potential of merchandise for acts.

“At this event, we’ll be walking through the basics, digging deeper into innovative tactics, and highlighting some of the smartest new ways artists are approaching their merch today,” it says on the web posting about the event. Merchandise and branding experts will be giving talks and there is also the chance to have one-to-one sessions with them – although they are limited to five-minute windows on a first come, first served basis.

While Spotify does allow artists to turn their profiles on the player into shop windows, they are restricted in the range of products they can sell there. Ticket integration exists (linking out to external ticketing companies), but acts are limited to three products in the “Merch” section of their official profile – generally offering T-shirts or the vinyl editions of their albums; although when Music Ally checked The Beatles’ profile this morning, we were delighted to find that one of their nominated products was the Yellow Submarine edition of Monopoly.

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