Last November, YouTube announced a partnership with Ticketmaster to add tour information and ticket-buying links to official music videos on its platform. Nearly a year later, the feature is getting another major integration: with Eventbrite.
“Starting today, fans watching videos from YouTube Official Artist Channels will see Eventbrite listings for live music performances throughout the US below the video,” explained YouTube, citing a stat from Nielsen suggesting that 26% of millennials (and 44% of teenagers) say they discover live-music events on YouTube.
Google’s video service is stressing its Switzerland approach to ticketing. “Through our partnerships with Eventbrite and Ticketmaster, YouTube now covers more than 70% of the US ticketing market and we’ll continue to add new artists and venues of all sizes to our list in North America as well as expand globally,” it said. The deal is Eventbrite’s first online-video distribution partnership, and joins a stable of deals including Facebook, Spotify, Instagram and Bandsintown.
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