We reported on Friday morning that SoundCloud appeared to be getting set to announce a partnership with remix-clearance startup Dubset. Later that day, the deal was confirmed.
The companies say they will “test and develop next-generation approaches to clearing remixes on SoundCloud” including “faster rights clearances, attribution and monetisation for both content creators and rights holders”. It’s baby-steps at first, with an invitation-only beta program for “individual remixes” starting later this year, to be followed “over time” by an expansion to include full DJ sets.
While Dubset has announced distribution partnerships with Spotify and Apple Music in the past – as well as with Sony Music on the rightsholder side – SoundCloud looks like its deepest partnership yet: certainly in terms of attempting to crack the long-tricksy licensing issues around remixes and DJ sets.
The deal should complement SoundCloud’s other set of announcements last week: agreements with various DJ-software companies to enable people to mix with tracks from its service.
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