Giles Martin is no stranger to the Universal Music family: the son of Beatles producer Sir George has been working with its Abbey Road Studios subsidiary for a long time now, alongside his work as ‘sound experience leader’ for Sonos. This morning, though, Universal Music Group has named Martin as its head of audio and sound. He’ll remain based at Abbey Road with a brief to “lead UMG’s exploration and adoption of emerging audio formats and consumer technology”. That will include forging partnerships with audio-technology companies, as well as working with Universal’s artists to experiment with those technologies at Abbey Road and UMG’s Capitol Studios in LA.

“The landscape of the way people listen to music has changed dramatically. This is an exciting time. New technology should ensure the artist can now connect directly with the listener and it’s our job as the music industry to make sure that connection is as clear and direct as possible,” said Martin in a statement.

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